NRL Australia


Creative Hype holds an NRL license which allows our Footy Lid™ to be used at NRL and State of Origin games as well as ANZAC Day test matches.The Footy Lid™ has been used with great success as an advertising platform by both clubs and sponsors. Clients to date include Ezdeals, TABSport and Sportsbet who have used the Footy Lid to leverage their sponsorship arrangements with the South Sydney Rabbitohs, New Zealand Warriors, New Zealand Kiwis and NSW Blues.

What we Did:

Creative Hype handled everything from in-house design and production through to in-stadium activation. We ensured sponsors, clubs and fans were all happy. In total, over 50,000 Footy Lids have been used at ANZ Stadium in Sydney and Mt Smart Stadium and Eden Park in Auckland.


Quotes from our clients say more than we could: “…the headgear was undoubtedly the most popular promotion we have ever run. – Luke Byrne, Corporate Partnerships manager (South Sydney Rabbitohs)
“The hype and excitement that this product created amongst fans of all ages was amazing and it was certainly the focus of discussion around the ground.” - Jarrod Bryce, Director (EZdeals).