Vodafone Melon Heads

Vodafone Melon Heads
Overview:

The Melon Head was developed in-house based on the traditional helmets Australian cricket fans create by hollowing out watermelons. The product was used by Vodafone during the 2012/2013 Vodafone Summer of Cricket Australian international Series in stadiums across Australia.

What we did:

Creative Hype handled the design of the helmets and production of 80,000 units working closely with the agency handling Vodafone’s Summer of Cricket promotions.

Result:

The product was a big hit with cricket fans across Australia. Powerful in-stadium activations were built around the Melon Heads, which engaged fans and were highly visible on television and across social media platforms.

  • Vodafone melon head crowd
  • Vodafone melon head crowd
  • Vodafone melon head crowd
  • Vodafone melon head crowd
  • Vodafone melon head crowd