Overview:

The Buffalo Bills have activated with 15,000 Bills themed and sponsor branded Football Helmets during their 2017 and 2018 Training Camps at St. Johns Fisher College in Rochester, New York (5,000 units for 2017 and due to their popularity 10,000 units for 2018).

What we did:

Creative Hype worked collaboratively with the Buffalo Bills marketing and event management teams to provide end-to-end design, production and activation of the football helmets.

Result:

Using the Creative Hype helmet as a platform, significant publicity (via both print and social media platforms) was achieved for the Bills and sponsors Adpro Sports and Connors & Ferris LLP. The feedback the Bills and sponsors received was overwhelmingly positive and no doubt thousands of helmets will live on in the homes of fans as mementos of attending camp.