Overview:

The Explorer Pith helmet was developed in-house and used by Cadbury in partnership with both the National Trusts Of England and Scotland in a UK and Ireland Wide Easter “Eggsplorer” campaign. Kids throughout the UK and Ireland were issued our Pith Helmets as part of an Easter egg scavenger hunt kit in national parks throughout the UK

What we did:

We handled design of the helmets and production of 226,000 Cadbury branded Pith Helmets, working closely with the agency which handled the “Eggsplorer” campaign as a whole.

Result:

Over 200,000 happy kids who, with their Cadbury Pith Helmets, really added to the “Eggsplorer” atmosphere! Photos of kids wearing their Cadbury Pith Helmets flooded the official campaign website, Facebook and Twitter pages. Photos of Pith Helmets also appeared in newspaper articles in the UK and Ireland.