Overview:

All 18 English Counties Cricket clubs have activated with Creative Hype Cricket helmets during both the 2013 and 2014 T20 series. NatWest and Friends Life have been featured as principal sponsors have featured on the over 200,000 units ordered by the ECB so far.

What we did:

We created and produced individual designs for all 18 clubs. We then handled distribution to each of the 18 County stadiums. This was achieved, seamlessly, by working closely with the agency which handles all ECB promotions.

Result:

Successful in-stadium activations and happy fans across England. Due to the success of the helmets during the 2013 season they are again being rolled out nationwide in larger numbers for 2014. Quotes from happy fans say the rest: "Quote"