Overview:

Bridgestone activated with 15,000 Creative Hype Football Helmets at the NFL Experience in the build up to Super Bowl 51 in Houston. The Football Helmets were used as a free give-away premium to fans and were extremely popular at the NFL Experience, proving a hit with fans of all ages.

What we did:

We worked with Bridgestone to provide end-to-end design and production for 15,000 Football Helmets. Creative Hype also assisted with the distribution of helmets during the event.

Result:

The Football helmets were a massive draw card driving fans into the Bridgestone engagement area. The helmets were hugely popular with fans of all ages, so much so, that distribution had to be limited to fans taking part in the skills events (due to the large number fans requesting helmets as they walked past the area, and the supply being depleted early in the week long activation).