Overview:

Creative Hype Football Helmets were the centerpiece of Bridgestone’s fan engagement during the build up to Super Bowl 52 in Minneapolis. 20,000 Bridgestone/Super Bowl 52 branded helmets were distributed as a free-giveaway to fans from the NFL Fan Experience at the Minneapolis Convention Center and also from the NFL Live party area in downtown Minneapolis.

What we did:

Creative Hype worked collaboratively with Bridgestone and Bridgestone’s marketing agency to provide end-to-end design, production and then support with the activation of 20,000 football helmets. The helmets were used as a free giveaway premium to fans.

Result:

Using our helmets increased Bridgestone’s footprint substantially both around Minneapolis and on social media during the build up to the Super Bowl 52. This resulted in fans trekking from far and wide into the Bridgestone engagement areas to get their hands on a helmet.